York’s Voice for Bus Users

Cookie Policy

Cookies in use on this site

Cookies and how they Benefit You

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can, by improving the websites performance and enhancing the user experience whilst you are browsing.

What are cookies, and why do we use them?

Cookies are small text files that are placed on your computer or mobile phone when you browse websites

Our cookies help us:

  • Make our website work as you’d expect
  • Remember your settings during and between visits
  • Improve the speed/security of the site
  • Continuously improve our website for you
  • Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)

We do not use cookies to:

  • Collect any personally identifiable information (without your express permission)
  • Collect any sensitive information (without your express permission)
  • Pass personally identifiable data to third parties
  • Pay sales commissions

You can learn more about all the cookies we use below.

 

Granting us permission to use cookies

If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

More about our Cookies

Essential Cookies

Some cookies are essential for the operation of our website. For example, some cookies allow us to identify subscribers and ensure they can access the subscription only pages. If a subscriber opts to disable these cookies, the user will not be able to access all of the content that a subscription entitles them to.

We use essential cookies to make our website work including:

  • WordPress – The platform this website is built upon may use cookies to store information if you leave a comment on a post, or login to our website.

 

Analytical, Functional and/or Performance Cookies

Some cookies analyse how our visitors use our websites and to monitor website performance. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This can help us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Our site, like most websites, includes functionality provided by third parties. A common example is an embedded YouTube video. Our site includes the following which use cookies:

Disabling these cookies will likely break the functions offered by these third parties

 

Anonymous Analytical Visitor Statistics Cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

We use:

 

Cookie name Third Party Privacy Policy link Further explanation(s)
_ga Google Analytics Privacy Policy We use this to see how you found our site, and the content you view whilst on it.

 

_gat Google Analytics Privacy Policy Used by Google Analytics to throttle request rate

 

_gid Google Analytics Privacy Policy Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

 

collect Google Analytics Privacy Policy Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.

 

_gali Google Analytics Privacy Policy Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.
IDE Google Analytics Privacy Policy Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

 

 

Turning Cookies Off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so however will likely limit the functionality of our website and a large proportion of the world’s websites as cookies are a standard part of most modern websites.

However, if you do wish to disable our cookies then please visit the www.allaboutcookies.org which has comprehensive information on the subject.

Please remember that if you do choose to disable cookies, you may find that certain sections of our website do not work properly.